As well as running around The Hague for client Future Forests, environmental and social responsibility specialist Synapse Communication has found the time to practise what it preaches. It's the first PR agency to go carbon-neutral.
This means the agency, run by Tim Lewis and Greg Moore, has calculated that its office and staff pump out 14.6 tonnes of carbon a year, through use of energy and transport.
As well as trying to reduce this, the agency has planted 80 trees to offset the emissions.
The sums have been done by the Edinburgh Centre for Carbon Management as part of a scheme run by Future Forests, which is busy planting trees for all sorts of folk, including Mazda and Tower Records.
All very honourable, but what difference can one agency make to global warming?
Well, Synapse wants the rest of the industry to join in and is using its trees to start a PR forest.
It's even offered to work out how much CO2 it takes to produce one issue of your favourite mag and add the required amount of trees to the site.
We'll keep you posted, but to plant your own trees or for more info e-mail firstname.lastname@example.org or take a peek at www.futureforests.com.