There is no daily entertainment magazine show currently on terrestrial television. So we have set out to bring something different to the market and this is a huge area for potential growth.
- Describe your audience
Our audience is about 65 per cent female; we skew younger than most news programmes. We are pitching the show to appeal to readers of the magazine.
- What opportunities are there for PROs?
We have a market for big-name guests. So if there is a brand launch being sprearheaded by a major celebrity, then there is the opportunity to chat to that person. We also look at things such as fashion, but this would usually need to be celebrity inspired.
- Any advice for PROs?
Ofcom rules do not allow celebrities to come in and talk primarily about a brand. It is important that PROs understand this. However, it is possible for a celebrity to talk about themselves and perhaps mention what they are involved with during the interview.
- What is your PR pet hate?
My biggest frustration is what I regard as email spam from people who are sending in items that are wholly inappropriate for our output.