Technology: The Week in Technology - Mumsnet kicks off Family Friendly campaign

Mumsnet has launched a PR drive to help make Britain one of the best places in Europe to raise a family.

Working with employers and well-known brands, the year-long programme will end with the Mumsnet Family Friendly awards. BT, Talk Talk and Pizza Express are among companies who have signed up.

GolinHarris has been drafted in to boost awareness of the website, as it broadens out from its traditional consumer electronics focus and targets more lifestyle-oriented categories such as toys, health, beauty and apparel. The agency has been briefed to implement a series of creative consumer campaigns throughout the year, as well as overseeing a press office and targeting traditional and social media.

Sky News has unveiled its official iPad app, offering a mixture of live and on-demand video, along with text stories, photo galleries and interactive graphics. 'Having delivered content across digital, online and mobile, iPad was the next logical platform on which to break new ground,' said John Ryley, head of Sky News. The app will be free to Sky customers but non-Sky customers will have to pay via subscription., the photo sharing website, has recruited Julie Gracie as marketing manager. Gracie, previously an independent PR consultant, will be responsible for developing a marketing strategy to grow the brand globally and drive membership.

Rocket has won a brief to handle UK PR for IT management firm IPsoft. The firm develops products that mimic brain behaviour to manage computer programs without human involvement. Rocket will focus on building brand awareness in the UK and using online and offline comms to support sales efforts.

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