Nominet Trust, the charitable arm of UK domain name provider Nominet, has appointed Frank PR to boost its profile.
Nominet is the single largest net infrastructure of its kind in the UK, with 9.2 million registered domain names.
The Nominet Trust administers funds generated by the company and since it was set up in September 2008 has invested more than £5m in more than 150 projects. Its remit is to fund, support and partner with private and third sector organisations, as well as individuals, to make the internet easier to access, safer to use and to boost the role of the web in improving social issues.
Frank PR will work with Nominet Trust on a retained basis, for what is understood to be a six-figure sum. Agency MD Andrew Bloch said: 'From bedroom developers, to mums on a mission and genius web experts, the internet is where pioneering innovation is happening. Our role will be to give the trust a voice in the media to comment on issues which affect us all, around online safety and access to the internet for excluded groups.'
Projects already funded by Nominet Trust include Internet Buttons, run by We Are What We Do, and The Big March, run by Beatbullying -both existing Frank clients -as well as the first online clinical research trial with Alzheimer's Society and projects with AgeUK, Global Giving, Child Net and RNIB.
Nominet Trust director Annika Small said: 'There are many great technologists developing web tools that help address big social challenges, but we want to open funding up to a far-reaching range of organisations and projects.
'Innovation in web use is a growth industry and it's exciting to see so many people wanting to make the internet an even richer resource for all.'