INTERNATIONAL: BORDER LINES - DDB Paris to create agency for Skoda

PARIS: Skoda has hired DDB Paris to handle its communications in France. According to Christian Vince, DDB vice-president for France, DDB will create a new PR agency just to oversee the account. Vince will run the new company, which is yet to be named. Plans are afoot to take on more clients alongside Skoda. Fellow French PR agency Louix XIV also launched on the back of a retained account with one client - Audi.

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