INTERNATIONAL: BORDER LINES - Kreab signs up former PM

STOCKHOLM: Leading Nordic strategic communication and crisis PR consultancy, Kreab, has appointed former Swedish Prime Minister (1991-1994) Carl Bildt and former Swedish State Secretary, Ministry of Finance, Stan Westerberg as directors of the holding company. In London, the agency has hired Beatrice Engstrom-Bondy from investment bank SEB, where she worked as head of information for Enskilda, then as adviser to SEB chairman Jacob Wallenberg. She reports to Kreab founder Peje Emilsson and heads a team of six.

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