Third Planet sets up a dedicated boardsports unit

Third Planet International has opened what is likely to be the UK's first division devoted solely to boardsports.

Alex Weller heads the team of four, all of whom are dedicated skateboarders.

The division will focus on activity within the boardsports community, offering PR, advertising, design and marketing strategy.

Youth and lifestyle agency Third Planet already works for skateboard-clothing brand Vans, and launched the PlayStation game Tony Hawk's Skateboarding. It also helps firms that want to be involved in snow/skateboarding.

'It is essential for agencies and brands working with boardsports to have a complete understanding of the environment,' said Weller.

Christian Stevenson, director of snowboarding films and presenter of Channel 5's RAD, said: 'Third Planet knows how to surf the earth!'

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