PUBLIC SECTOR: Watford Council go-ahead for PR 'stringers'

A major communications shake-up at Watford Council will see heads of departments and council officers act as PR 'stringers'. Newly-appointed communications consultancy manager Jide Odusina, has been given the green light to let council employers develop their own PR strategies, using his five-strong communications team predominantly as consultants. Odusina, the former head of PR at Ealing Borough Council, said he wanted to allow the various departments to become more proactive.

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