The Greater London Authority has filled its new executive communications director post with the appointment of Charlotte Rowe.
Rowe is currently director of communications at the London Tourist Board and Convention Bureau and is to take up her new post in the new year.
She replaces Mike Ricketts, the interim communications director (PRWeek, 25 February), seconded from the Cabinet Office, to which he will now return.
Rowe will head a team of 50 staff and oversee all press and PR, information services, marketing and public affairs.
She is the first of five departmental directors to be appointed, and will report to the new GLA chief executive Anthony Mayer. She will work across the entire authority from the mayor's office to the visitors' centre.
'I have my own ideas on how the communications department can act as a conduit to ensure Londoners, the GLA and bodies, such as the Metropolitan Police Authority, talk to each other about issues surrounding the city,' she said.
Rowe, who has worked at a range of agencies including Hill & Knowlton, began her career in Australia as a senior PRO for a Sydney consultancy.