This year the creme de la creme of UK PROs, invited to participate in the Power Book, were asked who they think is the industry's most powerful individual. Answers included Katie Price, Simon Cowell and Aleksandr the Meerkat. Do the 'top one per cent of PR professionals' need a reminder of what PR actually is? Here's a clue. It's not posing topless for The Sun, contaminating the music industry or comparing meerkats ... 'This could be the stupidest thing I've done,' Ketchum president David Gallagher told PRWeek a few hours before he headed off to climb Mount Kilimanjaro to raise awareness and funds for Leonard Cheshire Disability. The venture is part of a partnership with the PRCA launched last year. His progress can be followed on Twitter via #Ketchumanjaro ... Congratulations to Cicero for reaching the grand age of ten and to director Iain Anderson for 'leading the style stakes' at its party last week to celebrate, at least according to bizarre blog Fashpolitico. He won acclaim for his 'horn-rimmed glasses and a fabulous hounds-tooth tie'. Fabulous indeed ... 'Pacy, punchy, with a climax that slaps you in the face,' reads lavish praise from London Mayor Boris Johnson on the cover of Exiled, the debut novel from Shireen Jilla. It's a line Johnson's comms chief Guto Harri would be proud of, particularly as his wife is one Shireen Jilla.