Paul Armstrong, 13 March
Tweetdeck is not your friend if it can get you fired. After last week's firing of New Media Strategies because they fluffed an update for Chrysler, it's a harsh reminder of the power PROs/agencies wield for clients - care should be taken. Are you doing enough to cover yourself/the agency? I've come up with six tips (am sure there are hundreds more) to avoid getting Twooced. What are some others?
Steve Chisholm, 9 March
As part of its partnership with London 2012, BT has launched its search for members of the public to be the storytellers of the Olympic and Paralympic Games. This got me thinking about the power of stories in our jobs. I'm sure you have too often seen how a great idea or a central narrative is lost in jargon and corporate messaging. This is why I like this BT initiative. It will hopefully be funny, creative, heart-warming and informative.
NATIONAL GEOGRAPHIC ROW
Ged Carroll, 9 March
Author of non-fiction bestseller Tokyo Vice, Jake Adelstein, has pulled out of advising National Geographic TV on a programme about the Yakuza. He apparently returned all the payments National Geographic made to him and asked for his name to be removed from the show. He makes some detailed allegations about National Geographic's journalistic practices ...
The story is a quiet storm among Japan-centric blogs, but if it blows up National Geographic could have a real reputational issue on its hands.