Consolidated in digital win

Consolidated PR has been appointed by Digital UK to prepare London for the switchover to digital television.

The agency won the six-figure brief against seven agencies.

Digital UK publicity manager Joe Smithies said Consolidated would handle a number of 'big projects' before the London switch in spring 2012.

The only region still to choose an agency is Northern Ireland, with a pitch process set to begin shortly. Smithies said he expected to have a Belfast agency in place to cover the switch by the summer.

McKenna Townsend was selected earlier this year to handle the switchover in the south east of England.

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