Colgate-Palmolive has appointed Tribeca Communications to handle
corporate and brand based PR, covering media relations and marketing
communications over five product categories. Tribeca’s sister company
Tribal will handle mechandising. Tribeca’s seven-strong team will be led
by Senem Oktar and report to marketing director Masimmo Poli on the
annual contract. Pronto PR had handled the Colgate-Palmolive account for
the past two years. The first project Tribeca will manage comes this
week - the launchof four new products.