The marketing arm of the US National Basketball Association is
ramping up its in-house PR team in Korea and China with the promotion of
Michael Denzel to managing director. The move comes as NBA Asia hopes to
expand basketball’s appeal in Asian markets. The company plans to hire
two PR staff in China by the end of the year and a new PR manager for
Korea. NBA’s Asian PR is handled from Hong Kong by Cheong Sau Ching, who
reports to vice-president Mary Reiling-Spenser in New York.