BORDER LINES: BRUSSELS: Shea tells EU to learn from Nato

Nato’s PR strategy during the Kosovo war last year has lessons for the European Union, chief spokesman Jamie Shea said last week. Addressing a communications conference in Belgium, Shea said that as the EU modernised, it could learn from Nato’s news management systems and public briefings. Other discussions at the conference, run by EurO&M, focused on the PR impact of increasing political reform across the EU.

Nato’s PR strategy during the Kosovo war last year has lessons for

the European Union, chief spokesman Jamie Shea said last week.

Addressing a communications conference in Belgium, Shea said that as the

EU modernised, it could learn from Nato’s news management systems and

public briefings. Other discussions at the conference, run by EurO&M,

focused on the PR impact of increasing political reform across the EU.



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