INTERNATIONAL: Moroccan king names his official spokesman

RABAT: King Mohammed VI, who became Morocco’s monarch last July, has named Hassan Aourid as his official spokesman.

RABAT: King Mohammed VI, who became Morocco’s monarch last July,

has named Hassan Aourid as his official spokesman.



It is the first time that Rabat’s royal palace has appointed a full-time

PR adviser. Although Aourid is essentially spokesman for the palace, he

is expected to work closely with Mohammed on presentation issues.



Among the issues facing the king is the role of women in Moroccan life

and the opening up of the educational system. Morocco has one of the

highest illiteracy rates in the world and Mohammed is keen to give his

country a more modern image.



Aourid told PR Week his job is made more difficult by the king’s

reluctance to speak on-the-record, believing instead that his image

’speaks for itself’.



Seven months into the job, the new king, says Aourid, is fearful that

spoken words might be misunderstood. As a mark of the prominence given

to PR by Mohammed, Aourid accompanied the king on his state visit to

France last week. Aourid is one of just a handful of palace personnel

with daily access to the king.



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