RABAT: King Mohammed VI, who became Morocco’s monarch last July,
has named Hassan Aourid as his official spokesman.
It is the first time that Rabat’s royal palace has appointed a full-time
PR adviser. Although Aourid is essentially spokesman for the palace, he
is expected to work closely with Mohammed on presentation issues.
Among the issues facing the king is the role of women in Moroccan life
and the opening up of the educational system. Morocco has one of the
highest illiteracy rates in the world and Mohammed is keen to give his
country a more modern image.
Aourid told PR Week his job is made more difficult by the king’s
reluctance to speak on-the-record, believing instead that his image
’speaks for itself’.
Seven months into the job, the new king, says Aourid, is fearful that
spoken words might be misunderstood. As a mark of the prominence given
to PR by Mohammed, Aourid accompanied the king on his state visit to
France last week. Aourid is one of just a handful of palace personnel
with daily access to the king.