Thecompany, which owns football website goal.com, issued an intention to float last week to list on the main market of the London Stock Exchange.
Consultants Stephen Malthouse, Susanna Voyle and Mal Patel will lead the account.
Perform Group is raising capital to support a global expansion drive, particularly targeting the US market.
The company was created in 2007 after the merger of Premium TV and rights agency Inform Group. US citizen Blavatnik owns 60 per cent of the firm.