Threepipe is working on national, regional and online coverage around The Football League’s competitions and community initiatives, along with creating campaigns to encourage new fans to attend Football League matches.
The agency’s first activity will be to promote The Football League Awards 2011 in March, in which clubs, players and fans are all recognised in a variety of categories.
Threepipe previously worked with The Football League in August 2010 to help launch its successful iPhone App.
Threepipe co-founder Eddie May said: ‘In addition to running one of the most successful professional leagues in the world. The Football League also delivers a huge range of community initiatives and campaigns to promote football to a new audience.’