SINGAPORE: Computer giant Compaq has appointed Susan Kim as its
first PR manager for the south-east Asian region.
In her new role, Kim will co-ordinate Compaq’s PR across six countries -
Singapore, Thailand, Malaysia, Indonesia, Vietnam and the Philippines -
and is tasked with repositioning Compaq as a global leader in internet
computing. She has been marketing director for the American Chamber of
Commerce in Korea since 1996.
Compaq is confident that the IT industry will experience high growth in
the region as it recovers from a recession. ’We are seeing south-east
Asian countries rapidly moving to a digital economy,’ Kim told PR
Compaq created the PR manager post as a result of its recent restructure
into four business units and the end of a 17-year PR relationship with
Shandwick last year. The four groups are: enterprise solutions and
services; commercial personal computing; consumer, and customer
services. Kim will oversee PR for all four units in her region,
reporting to Compaq Association of South East Asian Nations (ASEAN)
marketing and communications manager Boon Yew Choy.
The role previously fell under the remit of Asia-Pacific PR head Tong
Chuit Chee, whose responsibilities have been reduced to cover the rest
of the Asia-Pacific area bar China, which is handled by national PR
manager Grace Ma.
Kim will also work with Text 100 in Singapore, which has been retained
for the ASEAN region while the pitch for the global account continues in
Compaq is the global leader in PC sales, although figures place it
second to Dell in the US market last year.