The UK Committee for the United Nations Children’s Fund (UNICEF) is
on the hunt for a new communications chief in the wake of the promotion
of current head, Anita Tiessen, who is to take up the role of deputy
executive director at the organisation.
As deputy executive, Tiessen will continue to take a degree of
responsibility for communications policy as the role reports directly to
The communications job is an important role within UNICEF. The head of
communications controls an annual budget of pounds 600,000 and is
responsible for developing and implementing communications strategies
for the organisation in the UK.
The new incumbent will count on the support of an 11- strong
communications team, broken down into three units covering press and PR,
parliamentary work and information services.
The brief for the role will be to continue raising awareness of UNICEF
and its work as well as drawing support for its activities from opinion
formers and increasing the number of supporters across the UK. Along
with the relaunch of its web site, Tiessen said the organisation would
also continue its push into electronic PR as a means of promoting its
message and giving information about UNICEF.
UNICEF is currently campaigning for the appointment of a child rights
commissioner in the UK and is also preparing a campaign to draw
attention to the dangers of poverty, Aids and conflict which it says are
the three principal causes of child fatality.
UNICEF is a UN-sponsored development organisation which campaigns
globally for the improvement of the lives of children, their families
and their communities.