FT.com, the Financial Times web site, has appointed Paul Nero as
head of communications, a newly-created role.
Nero joins from office equipment company Pitney Bowes, where he was also
head of communications. He has previously worked for Visa International
as communications manager. Prior to this, he worked for the BBC, where
he was a senior press officer.
He reports to Paul Waddington, marketing communications director.
Waddington said: ’We are currently working on a major marketing push for
the recent launch of FT.com as an international business portal.
Communications plays a vital part in this strategy.’ The relaunch has
been backed by a pounds 3 million advertising campaign, which runs until
the end of April.
Nero will take responsibility for overseeing the work of FT.com’s UK PR
agencies Gnash and Firefly. It also uses Get Real! for branding work
with students. He said: ’I want to build Firefly’s corporate work, and
bring an understanding of what FT.com offers to many more business
FT.com attracts over 1.2 million visitors each month, who record over 22
million page impressions, making the site the most-visited commercial
news site in the UK. It has a registered user base of more than two