Nero joins FT.com in PR role to aid marketing push

FT.com, the Financial Times web site, has appointed Paul Nero as head of communications, a newly-created role.

FT.com, the Financial Times web site, has appointed Paul Nero as

head of communications, a newly-created role.



Nero joins from office equipment company Pitney Bowes, where he was also

head of communications. He has previously worked for Visa International

as communications manager. Prior to this, he worked for the BBC, where

he was a senior press officer.



He reports to Paul Waddington, marketing communications director.

Waddington said: ’We are currently working on a major marketing push for

the recent launch of FT.com as an international business portal.

Communications plays a vital part in this strategy.’ The relaunch has

been backed by a pounds 3 million advertising campaign, which runs until

the end of April.



Nero will take responsibility for overseeing the work of FT.com’s UK PR

agencies Gnash and Firefly. It also uses Get Real! for branding work

with students. He said: ’I want to build Firefly’s corporate work, and

bring an understanding of what FT.com offers to many more business

people.’



FT.com attracts over 1.2 million visitors each month, who record over 22

million page impressions, making the site the most-visited commercial

news site in the UK. It has a registered user base of more than two

million people.



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