Hilton Hotels has appointed Mason Williams to run a media relations
campaign as part of a pounds 10 million campaign in the UK and Ireland
to relaunch the brand.
The campaign, following the takeover of the Stakis chain a year ago, has
a six-figure budget.
Amanda McKnight, a senior account manager at the agency, said: ’It is a
high-profile rebranding of the group to appeal to both the business and
The agency, which is based in Manchester, will work alongside the
Glasgow-based Morgan Partnership which will handle advertising and
direct mail, and Tayburn Design of Edinburgh. The three agencies will
work alongside the in-house marketing team.
The 54-hotel Stakis chain was bought last January for pounds 1.2 billion
by Hilton Hotels’ owners, the Ladbroke Group. The group subsequently
adopted the Hilton Group name for its whole business, but the current
activity is restricted to the hotels division.