Wriglesworth to handle launch of Esure for Halifax

Esure, the planned internet insurance venture from the Halifax, has hired the Wriglesworth Consultancy on six-figure fees to handle PR and its launch next year.

Esure, the planned internet insurance venture from the Halifax, has

hired the Wriglesworth Consultancy on six-figure fees to handle PR and

its launch next year.



The consultancy, which was appointed without a pitch on a rolling

contract, is Esure’s first full-service agency appointment. It will also

advise on all corporate, business-to-business and consumer PR.



Esure is headed by Direct Line founder Peter Wood, and launches early in

2001. The account at Wriglesworth will be led by director Laura

O’Connell, formerly director of communications at Direct Line. She

reports to marketing director Ian Craig.



The Halifax’s announcement of its pounds 150 million capital investment

in Esure on 17 February added pounds 2.25 billion to the bank’s market

value. It will provide on-line cover to private motorists and homeowners

and expects to become one of the UK’s top five motor insurers.



The Wriglesworth Consultancy was set up as a strategic financial PR

agency in 1998 by MD John Wriglesworth, a former partner at Brunswick.



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