Ludgate Public Affairs is threatening to resign from the APPC - the
trade body for public affairs consultancies - over whether recipients of
its free monitoring service should be included in the APPC’s client
Ludgate MD Stephen Lock is angered over an apparent U-turn by the body
which first requested a list of Ludgate’s non-fee-paying clients only
for the majority of APPC committee members to decide that these
recipients should not be listed.
An APPC source said several member agencies fear that if Ludgate’s free
service takes hold, they will be unable to charge fees of between pounds
1,000 and pounds 3,000 per month for a similar service, as they do
Lock, whose department spends pounds 45,000 annually on the service,
wrote to APPC chairman Michael Burrell saying he was ’disappointed the
committee required us to disclose names then reinterpreted its rules
asking us not to disclose in future’.
An APPC meeting on Tuesday postponed the issue, with Lock and Burrell
agreeing to meet again to reach a deal. Burrell told PR Week it would be
resolved in a way which ’can not be interpreted as critical of Ludgate
Ludgate is prepared to resign over the issue. ’Any outcome which does
not state that our monitoring is as good as those charged for, is
unsatisfactory, and we shall consider our position,’ said a Ludgate
- The APPC has voted to extend its ban on employing MPs, peers, and
members of devolved assemblies, to include from May members of the
Greater London Authority.