Harrison Cowley has been appointed by the Department for Education
and Employment to promote the Government’s National Training Awards.
Harrison Cowley was appointed after a four-way competitive pitch for the
account which is worth pounds 1 million. The brief is to revamp the
awards which have suffered a declining number of entries in recent
years. Work will involve designing a new corporate identity, devising a
direct marketing campaign, producing literature and setting up a new web
site for the awards.
The agency will also be involved in organising and promoting a series of
regional and national award ceremonies, and recruiting and managing
sponsors. It is the first time a PR agency has been used to promote the
awards nationally - previously the Government’s Training and Enterprise
Councils handled themon a regional basis.
Nigel Sarbutts, an associate director at the agency who will run the
account from his Leeds office, said: ’The DfEE wanted to ensure
continuity of approach throughout the country. This brings it all under
The agency reports to the DfEE’s team leader in the workplace learning
division in Sheffield, Paul Kingslan, and is developing a new logo and
literature in time for the media launch which takes place simultaneously
in ten venues across the UK on 12 April.
The awards were created in the 1980s to encourage and promote training
and 100 awards are made annually to individuals or companies that can
demonstrate excellence in training from any angle.