Harrison Cowley wins DfEE training awards

Harrison Cowley has been appointed by the Department for Education and Employment to promote the Government’s National Training Awards.

Harrison Cowley has been appointed by the Department for Education

and Employment to promote the Government’s National Training Awards.



Harrison Cowley was appointed after a four-way competitive pitch for the

account which is worth pounds 1 million. The brief is to revamp the

awards which have suffered a declining number of entries in recent

years. Work will involve designing a new corporate identity, devising a

direct marketing campaign, producing literature and setting up a new web

site for the awards.



The agency will also be involved in organising and promoting a series of

regional and national award ceremonies, and recruiting and managing

sponsors. It is the first time a PR agency has been used to promote the

awards nationally - previously the Government’s Training and Enterprise

Councils handled themon a regional basis.



Nigel Sarbutts, an associate director at the agency who will run the

account from his Leeds office, said: ’The DfEE wanted to ensure

continuity of approach throughout the country. This brings it all under

one umbrella.’



The agency reports to the DfEE’s team leader in the workplace learning

division in Sheffield, Paul Kingslan, and is developing a new logo and

literature in time for the media launch which takes place simultaneously

in ten venues across the UK on 12 April.



The awards were created in the 1980s to encourage and promote training

and 100 awards are made annually to individuals or companies that can

demonstrate excellence in training from any angle.



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