Biss Lancaster has announced that it is integrating its wholly-
owned subsidiary Sandpiper into the main agency, and restructuring along
practice lines.
The new Biss Lancaster will have three core practice groups: health and
wellbeing, brands and corporate communications; as well as two
cross-agency teams: publicity and interactive. Pippa Sands, currently MD
of Sandpiper, will head the health and wellbeing group.The brands
practice group will be headed by Fiona Noble and Michelle Waldron. It
will focus on consumer brands, including the Miller Brewing Company; as
well as leisure and entertainment clients such as Butlins.
Finally, corporate communications will be lead by Belinda Taylor and Jan
Davison. Clients in this area include the ANZ Investment Bank. The core
practice groups will all be extending relationships with associated
businesses within Euro RSCG Worldwide, Biss Lancaster’s parent
company.
These include Omnium, the investor relations arm, and Euro RSCG
Healthcare, which does medical advertising and education. LeedexGTPR
continues as a separate brand in the Biss Lancaster group.
’Biss Lancaster’s new structure is designed to meet clients’ rapidly
changing needs in the new economy,’ said Isabel Greenwood, Biss
Lancaster MD.
