Biss Lancaster absorbs Sandpiper in restructure

Biss Lancaster has announced that it is integrating its wholly- owned subsidiary Sandpiper into the main agency, and restructuring along practice lines.

Biss Lancaster has announced that it is integrating its wholly-

owned subsidiary Sandpiper into the main agency, and restructuring along

practice lines.



The new Biss Lancaster will have three core practice groups: health and

wellbeing, brands and corporate communications; as well as two

cross-agency teams: publicity and interactive. Pippa Sands, currently MD

of Sandpiper, will head the health and wellbeing group.The brands

practice group will be headed by Fiona Noble and Michelle Waldron. It

will focus on consumer brands, including the Miller Brewing Company; as

well as leisure and entertainment clients such as Butlins.



Finally, corporate communications will be lead by Belinda Taylor and Jan

Davison. Clients in this area include the ANZ Investment Bank. The core

practice groups will all be extending relationships with associated

businesses within Euro RSCG Worldwide, Biss Lancaster’s parent

company.



These include Omnium, the investor relations arm, and Euro RSCG

Healthcare, which does medical advertising and education. LeedexGTPR

continues as a separate brand in the Biss Lancaster group.



’Biss Lancaster’s new structure is designed to meet clients’ rapidly

changing needs in the new economy,’ said Isabel Greenwood, Biss

Lancaster MD.



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