Diary: PRO shows what a professional she is in a flash

Last week’s IPR Awards ceremony seemed to go off fairly smoothly.

Last week’s IPR Awards ceremony seemed to go off fairly


Jennie Bond, BBC Royal correspondent and the compere for the evening

amused the audience with her appraisal of the Palace press office,

including Simon Lewis who was present, and her numerous flatulence


A moment of real drama was provided by Rowland UK CEO Beverley Kaye.

She prefaced her ’And the winner is ...’ presentation of the City and

Financial Award by making rather cryptic references to the future of


Using the analogy of a soap opera, Kaye told a slightly mystified

audience ’the season has come to an end. But the good news is we’ll be


More drama arrived in the unlikely guise of the Industry and Commerce

Award. It was given to the Communications Group for its campaign on

behalf of client Ballast Wiltshier. Such was the excitement of account

director Melanie Dias that on throwing her arms up in triumph, the

shoestring strap on her dress snapped.

A slightly sheepish Dias admits it wasn’t her greatest moment, but

commendably, she went up on stage to collect her award nonetheless. She

is even able to say ’you’ve got to laugh’, although she also asks

worriedly if we have any photographs.

Don’t worry Melanie, we promise to use the pictures with taste and

discretion ... and perhaps a few Christmas cards.

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