A wacky gimmick from consumer agency Peter Noble PR is proving
music to the ears of its clients and journalists.
Based on the fact that everybody hates ’on-hold’ muzak, the agency has
decided to offer callers a welcome alternative.
Agency director and former music journalist Peter Noble has taken it
upon himself to provide a changeable feast of tunes from his personal
2,000-strong CD collection - with everything from Dionne Warwick to the
wailing melodies of Joaquin Cortes’ Spanish singers.
He even takes great pleasure in choosing a different tune each day,
themed to current clients. At the moment, it’s Don McLean’s American
Pie, in advance of his UK concerts, and rock’n’roll legends Chuck Berry,
Little Richard and Jerry Lee Lewis.
The agency, which is also handling PR for toys from the new movie
Chicken Run, has found its phone music is becoming such a hit, callers
are actually asking to be put on hold.
’There’s nothing like bad on-hold music to put people off, so we thought
if callers were going to be left waiting the least we could do was to
make it enjoyable,’ says DJ Noble, who tells the Diary he may soon be
open to requests.