Animals and sex - sometimes together - form part of a new
exhibition on the art of getting clients in the news via publicity
Improperganda is the wittily-titled name of Borkowski PR’s venture which
ranges from images of John and Yoko failing to get out of bed in
Amsterdam to the (apparently true) tale of Jim Moran, who wanted to fly
midgets on a giant kite over Central Park.
Moran was the godfather of this sort of shameless attention-grabbing act
, and director Mark Borkowski said the new exhibition is partly a
tribute to him.
Director Sally Homer puts it more bluntly: ’It is coming out of Mark’s
obsession with early Americana.’
Silent movie makers were quick to recognise the potential pulling power
of cunning stunts, and the exhibition follows their influence through
the last century.
Ignoring the adage about never working with children or Ken Livingstone,
it also takes in Cabbage Patch dolls and London’s mayor along the
’This is our inheritance as publicists,’ says Borkowski. ’The techniques
are timeless.’ Hmm ... Midgets over Soho, anyone?
Improperganda, Proud Galleries, London WC2 is on from 5 July-12 August.