Posted by Eric Vreeland
6 March - Marketers are becoming more interested in measuring the ROI of social media. According to eMarketer, four out of five US businesses with at least 100 employees will be using social media for their marketing efforts this year. This makes measuring the effects of these marketing efforts even more important.
No space left
Posted by Neville Hobson
6 March - As you may have heard, the internet is running out of space. Specifically, the addressing system known as the Internet Protocol or IP address, which uniquely identifies every single device connected to the global network, is close to maximum capacity in its IPv4 guise. Blame Vint Cerf, the man who invented IPv4 about 40 years ago, and who never imagined that four billion IP addresses wouldn't be enough.
ASA is watching
Posted by Katy Cowan
4 March - With the recent extension of the Advertising Standards Association's online advertising remit, many businesses are concerned about digital marketing and the implications of what they put out across the web. The changes mean you're not allowed to mislead, offend or harm anyone online. Your company should always follow the solid principles of marketing, ensuring everything you say is 'honest, legal, decent and truthful'.