Simon Redfern will join Pagefield in April to help set up a practice combining public affairs and social media. An enthusiastic contributor to the Labour Party's social media strategy, Redfern joined Fishburn Hedges in 2006, having previously been a director at Connect Public Affairs.
He said: 'I've loved my time at Fishburn Hedges but the only thing that could have wrenched me away is an opportunity like the one offered by Pagefield. I'm going to help establish the public affairs and social media offers, with a focus on delivering practical campaigns for clients that cut across all comms disciplines.'
Pagefield was launched in December 2010 by former ITV comms chief Mark Gallagher, with five partners on board. In the new role, Redfern will work closely with partners Sara Price, a former group head of public affairs at Transport for London and board director at Hill & Knowlton; and Oliver Foster, former head of public affairs at the UK Film Council.
In recent weeks, Pagefield has strengthened its offering with the hires of Sallie Ryle and Kate Levine as associate partners.
Levine joined this month from comms agency Seven Hills, where she worked as a freelance comms consultant. Ryle joined last month after a number of senior comms roles at ITV, most recently director of programme publicity.