The Duke of York, whose remit includes promoting Britain's business interests around the world, has come under fire over his friendship with convicted sex offender and American financier Jeffrey Epstein. HOW I SEE IT - Jonathan Hemus, Director, Insignia
Third-party endorsement can be invaluable in a crisis, and positive comments have indeed been made about Prince Andrew's role as a trade envoy by business leaders.
More damaging though are mixed messages from Downing Street, with 'sources' suggesting that he cannot afford another gaffe, while David Cameron simultaneously offered public support. Crises thrive on such conflict and keep the story on the media agenda for longer.
Prince Andrew's bigger challenge is that this is the latest in a series of allegations about errors of judgement. Organisations or individuals are allowed a single crisis, so long as it is managed professionally and does not cut across the essence of what they stand for. It is hard to perceive the prince's problem in this light. - MISS