Opinion: The Big Question - Where does Prince William’s relationship with the media go from here? - The eighteenth birthday of the heir to the throne pushed the spotlight on to the most-photographed teenager in the world and gave him a taste of th

Nicholas Grant

Nicholas Grant


’He has soaraway potential as a media star in the best sense of the


His quiet, calm self-confidence can replace much of the arrogance of the

past and help build the bicycling monarchy of the future which last

week’s poll shows most people want. As the son of Diana - and of Charles

- he can be the bridge between the old and the new and the vital

catalyst that makes all the difference. And he has to get to really

know, like and understand journalists, and not just tolerate them. After

all, who likes being merely ’tolerated’? And who can then blame the

hacks for having a go when so many stiff-necked courtiers get in the


Julian Henry

Henry’s House

’Prince William needs to gain confidence to feel at ease with the


His plans for a year off followed by a History of Art degree will help

set him on the right road. The pressure will rise though, when he gets a

girlfriend. At that point he may need to call in the SAS. To endear

himself to the media he should be prepared to respond to their need to

inform the public. Recent PR surrounding his birthday demonstrated that

this process has begun. William should follow the example of two other

English demi-gods - Kevin Keegan and Richard Branson. Both of them are

imperfect, but both of them are wise enough to know the pen is mightier

than the sword.’

Lisa Denning

LDA Communications

’Having seen his mother haunted by media intrusion, it would come as no

surprise if the boy who will be King shied away from the media


However, William knows that this is not an option and has learnt how to

handle the media by giving something in return for his much-prized


By limiting the exposure to exclusive photos, a video and one syndicated

interview, he was able to satiate the public’s appetite and yet maintain

a dignified distance. Evading the press can only lead to speculation and

possibly the hounding that he dreads. His future relationship with the

media must therefore be one of mutual respect and should continue in a

balanced and pro-active way. William must set his own agenda for a

modern monarchy and then continue to communicate with the media through

regular, controlled briefings or photocalls at state events and special


Lesley Brend

The Red Consultancy

’As I write this, I feel a huge sense of hypocrisy. Here am I - like

most of the British public - desperately willing and wanting Prince

William to get through the media process unscathed. Yet I’m punting two

more column inches on him. And that’s the nub of the issue. There is a

horrible sense of inevitability about Prince William’s relationship with

the media. That the media will become more invasive and more intrusive,

that more and more people will put their opinions into the pot and, with

that, will come the gradual tarnishing of the young hope and hero of the


In fact, I’m going to do my bit here, and refuse to say any more!’

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