The ’How Press-Aware are UK Companies?’ survey by Chameleon
Marketing Communications reveals some damning results. The poll confirms
that a media awareness void still exists within many UK companies.
Significantly, the findings reflect most negatively on those senior
figures who are put forward to act as spokespeople for the company.
The findings show that 44 per cent of UK organisations are guilty of
committing the ultimate media relations crime of saying ’no comment’
during a press interview. To the media it suggests the very worst about
Internal PROs have their work cut for them in educating senior staff and
raising awareness of the importance of media relations. It is their duty
to prevent their own spokespeople from causing unnecessary damage to
their company’s reputations.