Opinion: Editorial - The eighth deadly sin? No comment

The ’How Press-Aware are UK Companies?’ survey by Chameleon Marketing Communications reveals some damning results. The poll confirms that a media awareness void still exists within many UK companies.

The ’How Press-Aware are UK Companies?’ survey by Chameleon

Marketing Communications reveals some damning results. The poll confirms

that a media awareness void still exists within many UK companies.



Significantly, the findings reflect most negatively on those senior

figures who are put forward to act as spokespeople for the company.



The findings show that 44 per cent of UK organisations are guilty of

committing the ultimate media relations crime of saying ’no comment’

during a press interview. To the media it suggests the very worst about

a situation.



Internal PROs have their work cut for them in educating senior staff and

raising awareness of the importance of media relations. It is their duty

to prevent their own spokespeople from causing unnecessary damage to

their company’s reputations.



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