Media: What The Papers Say - Vivendi deal prompts super-ego accusations

The creation of the Vivendi-Seagram ’Media Powerhouse’ last week left the media intrigued with what the future holds for the largest and most ambitious transatlantic takeover in media history.

The creation of the Vivendi-Seagram ’Media Powerhouse’ last week

left the media intrigued with what the future holds for the largest and

most ambitious transatlantic takeover in media history.



Vivendi Universal, as it will be known, will combine traditional media

and entertainment with new technologies, culminating in next-generation

digital distribution.



Reactions were cautiously positive towards the deal’s promotion of the

benefits of globalisation. Critics speculated that Vivendi chief

executive Jean-Marie Messier was hasty, ’with fantasies of entertainment

moguldom getting in the way of smart business strategy’ (the

Independent, 22 June).



Despite an immediate drop in share prices, Messier is confident that the

long-term business strategy will justify any short-term loss. It is this

attitude that gained him headlines like ’Where egos dare’ (the Sunday

Times, 25 June).



But whether a new company can fully integrate and overcome the cultural

obstacles of a Hollywood business managed in Paris, remains to be

seen.





Analysis and commentary by Echo Research.



Cuttings by Durrants. More information can be found at:

www.echoResearch.com.



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