Allidura to promote Yakult to healthcare professionals

Yakult has appointed Allidura, the specialist consumer healthcare division of Chandler Chicco Companies, to promote the fermented milk drink to the primary healthcare sector

Yakult: Push to healthcare professionals
Yakult: Push to healthcare professionals

Allidura won the account following a three-way pitch and has been charged with delivering a comms project to raise awareness of Yakult and the probiotic category among primary care healthcare practitioners.
Yakult is a probiotic drink containing a strain of bacteria that contains benefits to fight gut disorders, infectious disease, and immune-modulatory effects.

Linda Thomas, science director for Yakult UK, said: ‘Appointing an agency to handle this communications project is part of our strategic decision to focus on communicating to primary care healthcare professionals - raising awareness and understanding of probiotic science and benefits to increase appropriate recommendation of Yakult and other quality probiotics.’

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