International: Ikegaya named new head of PR for DHL Asia-Pacific

HONG KONG: Global express forwarding company DHL has named a new head of PR for its Asia-Pacific and Middle East region.

HONG KONG: Global express forwarding company DHL has named a new

head of PR for its Asia-Pacific and Middle East region.



Kaori Ikegaya joins from Deloitte Consulting where she was the company’s

internal communications director covering the Asia-Pacific region and

Africa.



Ikegaya replaces Geoffrey Bye who left to join internet start-up

OneAsia.com six months ago. The role has been expanded to include

advertising and given the broader title of communications manager.



The company retains Burson-Marsteller for PR across Asia. Ikegaya’s PR

brief is for internal and external communications in 51 countries. She

will also manage DHL’s relationship with advertising agency DDB

Worldwide, reporting to DHL’s regional marketing director Phil Yang.



DHL began a new global advertising relationship this year with a new

campaign planned for launch in the autumn.



’My first responsibility will be to oversee the roll out of the new

advertising campaign,’ said Ikegaya. She added that a junior member of

staff will be recruited to the advertising department, reporting to

Ikegaya, to enable her to focus more of her time on PR issues.



DHL is the world’s leading courier firm with sales of over pounds 3

billion in 1999.



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