ONdigital, the digital pay-TV platform, has boosted its six-strong
PR team. Marcus Agar has joined as consumer PR manager from Freud
He will report to director of communications Jessica Mann, as will Mark
Woods who has joined from Press Association as senior PRO. Both are new
positions. Freud said it had no immediate plans to replace Agar, who was
talent liaison director.
Mann said the decision to expand the team from six to eight reflected
the growth of ONdigital since its launch 18 months ago. It now has
670,000 subscribers and sees itself as a ’significant rival’ to Sky.
She said that Agar’s role would be ’to support the brand and commercial
message’ while Woods would bolster the group’s press function. Further
recruitment to the communications team was likley, she added.