Milton Keynes Council has centralised responsibility for its
communications function, a move which it predicts will save pounds
50,000, despite two new jobs being created within its marketing and
The appointments follow a decision to allow the council’s marketing and
communications department to control the entire pounds 800,000 a year
communications budget, with other departments being required to seek
approval for any spending.
Peter Heaton, marketing and communications manager at the council, said:
’Like the majority of councils, the communications budget here was spent
by a range of other departments. We decided to bring it all together
under central management.’
The expenditure in question was on a range of communications needs such
as producing publications and videos. Heaton believes that pounds 50,000
a year will be saved from the changes, even after the two recruits have
been paid for.
’It is about applying our PR skills to help those with other skills do
what they do. The savings will come from more effective spending - for
example not producing six leaflets when press coverage could do the same
job,’ he said.
The two new jobs are for a marketing and communications officer and a
senior marketing and communications officer.