Milton Keynes centralises its PR

Milton Keynes Council has centralised responsibility for its communications function, a move which it predicts will save pounds 50,000, despite two new jobs being created within its marketing and communications team.

Milton Keynes Council has centralised responsibility for its

communications function, a move which it predicts will save pounds

50,000, despite two new jobs being created within its marketing and

communications team.



The appointments follow a decision to allow the council’s marketing and

communications department to control the entire pounds 800,000 a year

communications budget, with other departments being required to seek

approval for any spending.



Peter Heaton, marketing and communications manager at the council, said:

’Like the majority of councils, the communications budget here was spent

by a range of other departments. We decided to bring it all together

under central management.’



The expenditure in question was on a range of communications needs such

as producing publications and videos. Heaton believes that pounds 50,000

a year will be saved from the changes, even after the two recruits have

been paid for.



’It is about applying our PR skills to help those with other skills do

what they do. The savings will come from more effective spending - for

example not producing six leaflets when press coverage could do the same

job,’ he said.



The two new jobs are for a marketing and communications officer and a

senior marketing and communications officer.



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