Sian Brenchley, global comms director at Mintel, said: ‘We really feel 33 understands Mintel, our clients and our prospects and was clearly the best choice to deliver on our brief.’
33 Digital plans to use social media to engage with existing and potential clients.
Brenchley continued: ‘We see the potential of this partnership as going beyond traditional PR and communication channels to work in synergy with the wider organisational departments at Mintel.'
The initial campaign is to last for three months, with the potential for long-term investment.
Planning for it has already begun and activity will start within the next two weeks.