CASE STUDY - M&S employee engagement
Client: Marks & Spencer
Team: markettiers4dc and Killik Employee Services
Objective M&S wanted to reach 400 members of its senior remuneration and employee share scheme and give them a chance to quiz the management team responsible for the programme.
Strategy M&S used an interactive 20-minute web TV show to offer help and advice to employees on how to make their shares work harder. The show was hosted by a professional presenter. It featured Ann Govier, senior remuneration and employee share schemes manager at M&S, and Alan Page from Killik Employee Share Services.
An email was sent to senior managers involved in the scheme inviting them to submit questions.
Employees were given a link to a password-protected page on FinanceExplained.tv.
Results Govier says: 'Feedback was fantastic. Everyone felt it made a complex subject matter very simple, and they could watch it time and time again. Looking at the feedback and how engaged people were, this ticked every box for us. One of the best things about the broadcast was that employees could send in questions.'
CASE STUDY - La Senza Christmas lingerie showcase
Client: La Senza
Team: Karmarama and Kaper
Objective To showcase La Senza's lingerie range in the run-up to Christmas.
Strategy A video was created featuring the La Senza Cup Size Choir, a choir of eight models from cup sizes A to G who sang in the corresponding key. The video also allowed users to play the girls like a keyboard. It was hosted on La Senza's site and on a stand-alone microsite, on LaSenza's YouTube channel, Facebook profile and on Twitter.
Results La Senza's market share grew to 6.7 per cent. The video was watched 2.7 million times and was the 94th most viewed on YouTube in the UK last December.