Telecoms giant Nortel Networks has consolidated its European PR by
appointing lead agency Fleishman Hillard to its UK trade and technology
The brief was previously handled by Brodeur Worldwide who had held the
account for four years.
Brodeur business group director Rich Delevan said the decision to end
its account was made by Nortel in the US. ’It is not a surprise,’ he
Earlier this year, Nortel appointed F-H to handle the majority of its
European PR (PR Week, 4 February), plus work in North America and
F-H reports to Nortel’s recently-installed director of communications
for EMEA, Sue Rizzello.
Rizzello joined the pounds 13 billion turnover group from Edelman, where
she ran the technology practice for four years. She replaced Elizabeth
Lovett, although she said with a ’broader remit’.
Between ten and 20 people reported to Lovett, although that number may
change in the new set-up, Rizzello added.
Lovett, who is now running communications for Nortel in Australia, was
responsible for press and analyst relations.