Survey blames lack of funds for poor in-house PR

Three quarters of UK in-house PR professionals say their company has been misquoted in the press, new research has revealed.

Three quarters of UK in-house PR professionals say their company

has been misquoted in the press, new research has revealed.



The survey, of 200 companies across the country, by Chameleon Marketing

Communications, also found 58 per cent of business directors felt their

relationship with the target press was ’non existent’.



And two out of three companies surveyed felt that their senior managers

could be better equipped to communicate with the press.



’These results show companies just aren’t putting enough time and

resources into developing media relations,’ said Chameleon managing

director Helen Brennan.



The questionnaire, which was sent to PR, marketing and company

directors, also reveals 63 per cent of companies do not employ PR

agencies, with cost being a main reason, and over half see budget

restrictions as the biggest factor against developing internal press

relations expertise.



The survey was commissioned for the launch of Chameleon’s PR tool

CD-ROM, entitled PRDirector.



Leader, p8.



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