Three quarters of UK in-house PR professionals say their company
has been misquoted in the press, new research has revealed.
The survey, of 200 companies across the country, by Chameleon Marketing
Communications, also found 58 per cent of business directors felt their
relationship with the target press was ’non existent’.
And two out of three companies surveyed felt that their senior managers
could be better equipped to communicate with the press.
’These results show companies just aren’t putting enough time and
resources into developing media relations,’ said Chameleon managing
director Helen Brennan.
The questionnaire, which was sent to PR, marketing and company
directors, also reveals 63 per cent of companies do not employ PR
agencies, with cost being a main reason, and over half see budget
restrictions as the biggest factor against developing internal press
The survey was commissioned for the launch of Chameleon’s PR tool
CD-ROM, entitled PRDirector.