Band and Brown has acquired Larkspur for a cash sum approaching
pounds 2 million.
The move pushes the agency into the PR Week Top 30 PR consultancies with
combined fee income for last year in excess of pounds 4 million,
although group CEO Nick Band is predicting fee income of pounds 5
million by the end of this year.
Larkspur will retain its corporate identity but will share IT and human
’What we perceive is the polarisation between very large groups and
smaller agencies,’ said Band. ’Larkspur is very strong in consumer
promotions work and good in the small business sector.’
Larkspur’s existing clients include Virgin, One2One and Freeserve. Band
and Brown has Cisco Systems, First Direct and BT.
’The importance of having another strong brand is that it makes handling
competitive business easier plus it’s healthy competition,’ Band
Larkspur MD Nicola Fuller said the deal would add weight to pitches,
especially in terms of international support: ’Recently we have been
finding ourselves competing with Top 20 agencies.’
Fuller will continue in her current role and former director Victoria
Collis has been promoted to deputy MD with a view to taking over in the
medium term. Although Fuller does not have a stake in Band and Brown she
said she will ’hopefully’ stay within the group.
David Vindel has been appointed to the board of Band and Brown
Communications with responsibility for developing the 14-member
international network, Bandwidth. Cheryl Gale has also joined the board.