Band and Brown in deal for Larkspur acquisition

Band and Brown has acquired Larkspur for a cash sum approaching pounds 2 million.

Band and Brown has acquired Larkspur for a cash sum approaching

pounds 2 million.



The move pushes the agency into the PR Week Top 30 PR consultancies with

combined fee income for last year in excess of pounds 4 million,

although group CEO Nick Band is predicting fee income of pounds 5

million by the end of this year.



Larkspur will retain its corporate identity but will share IT and human

resources.



’What we perceive is the polarisation between very large groups and

smaller agencies,’ said Band. ’Larkspur is very strong in consumer

promotions work and good in the small business sector.’



Larkspur’s existing clients include Virgin, One2One and Freeserve. Band

and Brown has Cisco Systems, First Direct and BT.



’The importance of having another strong brand is that it makes handling

competitive business easier plus it’s healthy competition,’ Band

said.



Larkspur MD Nicola Fuller said the deal would add weight to pitches,

especially in terms of international support: ’Recently we have been

finding ourselves competing with Top 20 agencies.’



Fuller will continue in her current role and former director Victoria

Collis has been promoted to deputy MD with a view to taking over in the

medium term. Although Fuller does not have a stake in Band and Brown she

said she will ’hopefully’ stay within the group.



David Vindel has been appointed to the board of Band and Brown

Communications with responsibility for developing the 14-member

international network, Bandwidth. Cheryl Gale has also joined the board.



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