Stop Press: Allergan hires the SPA Way for two brands

Allergan, the contact lens care company, has appointed The SPA Way to handle PR for two of its brands: Refresh and Complete. The account was awarded following a four-way pitch. Amanda Cooney, group product manager said The SPA Way’s guaranteed media coverage schedule, in which it will work for two months for free if the promised media coverage hasn’t been delivered within six months, had led Allergan to transfer some advertising budget to PR.

Allergan, the contact lens care company, has appointed The SPA Way

to handle PR for two of its brands: Refresh and Complete. The account

was awarded following a four-way pitch. Amanda Cooney, group product

manager said The SPA Way’s guaranteed media coverage schedule, in which

it will work for two months for free if the promised media coverage

hasn’t been delivered within six months, had led Allergan to transfer

some advertising budget to PR.



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