Flack: PRCA sends out misleading email

A day before the new lobbyists' register was due to be launched in Westminster by the UK Public Affairs Council, the PRCA sent out a somewhat misleading email to members.

'Invitation to lunch of UK Public Affairs Council,' it read. Alas, no such lunch materialised. For an industry that marches on its stomach, it was the cruelest of blows ...

Flack enjoyed the infamous correction in a Queensland newspaper last month: 'What Baralaba piggery owner Sid Everingham actually said was "30 sows and pigs", not "30,000 pigs".' But it's not only hapless reporters who are prone to mishearing - just ask PR guru Max Clifford. Speaking last week at an event by The Association of Business Schools, Clifford recalled how he recently met bemused looks as he struggled with a question on how to promote Libya without any stars. It transpired the questioner had asked how to promote Nivea without using stars ...

Congratulations to the eight agencies that made The Sunday Times' Best Companies to Work For list, but Flack suspects only one decided to mark its success in a motorway service station. GolinHarris wanted to celebrate at Dinner, Heston Blumenthal's new restaurant. Plans to invade en masse were rebuffed, so they held a lottery: six of the team to dine at Heston's three Michelin-starred The Fat Duck, while the rest head to one of his other culinary ventures - the Epping Little Chef.

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