Technology: Best of the Tech Blogs


Posted by Eric Vreeland

27 February As a business trying to get found online, it is important today more than ever to follow SEO best practices. This includes creating engaging content relevant to your industry as a way to drive traffic and links to your website. Google's announcement (to reduce rankings for low-quality sites) ...

demonstrates the search engine giant is in the midst of a crackdown against business looking to cheat their way to top rankings ...

- ASA crackdown

Posted by Robin Wilson

27 February 1 March is when the Advertising Standards Authority extends the CAP Code to digital marketing. If the ASA is reasonable about user-generated content on owned media, brands will continue to communicate in new ways. If the ASA cracks down on the slightest infringement, we may see brands withdrawing from conversation-based comms ...

- A fair requirement?

Posted by Stephen Waddington

25 February PR practitioners, myself included, have been critical during the consultation process leading to the extension of the CAP Code of what they believe to be the advertising industry regulator attempting to extend its reach beyond advertising ... Ultimately it's hard to argue with a requirement that seeks to protect consumers ...

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