Motorola in new PR shake-up

Motorola has appointed Chameleon PR for its Motorola Solutions business, which provides comms devices for the emergency services, airports and oil rigs.

Motorola Solutions: Comms devices for emergency services
Motorola Solutions: Comms devices for emergency services

The agency takes over from Edelman, which previously worked on all aspects of Motorola's PR but will now focus on its mobile phone business.

Motorola began operating as two separate companies on 4 January. Motorola Mobility covers consumer mobile, while Motorola Solutions provides comms products for enterprise and government customers.

Chameleon director Steve Lyons said: 'Motorola Solutions' comms challenge is an unusual one. The new brand has to emerge from the shadow of the old Motorola.'

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