Nintendo enlists Golin/Harris for Europe-wide PR

Nintendo of Europe has hired the London office of Golin/Harris International on a six-figure account to build its corporate brand and handle PR across Europe.

Nintendo of Europe has hired the London office of Golin/Harris

International on a six-figure account to build its corporate brand and

handle PR across Europe.



It is the first time Nintendo has appointed an agency to co-ordinate PR

on a pan-European basis. The agency was appointed after a competitive

pitch involving several international agencies.



The account will be lead by account director Uta Bhut, who will

initially head a team of three, although Golin/Harris CEO Julia Thorn

confirmed that this was expected to grow. ’This is a significant

account, and a terrific brand. We will be leading the PR strategies to

be adapted by agencies in local markets,’ said Thorn.



Golin/Harris London will also provide Nintendo with a centralised press

office, issues management counsel and corporate media relations, said

Thorn. She and Bhut will also liaise with the Golin/Harris Los Angeles

office, which handles PR for sister company, Nintendo of America.



The Nintendo Company of Japan is acknowledged as a world leader in the

creation of interactive entertainment.



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